MOUNTAINS

reflection on natural enviorment surrounding the place - hidden in the mountains

CHAMOIS | ISARD

local animal living in the mountain area, believed to cure itself after drinking the water from natural springs

WATERFALL

representation of thermal springs  - the medicinal water sources

POSTAL STAMP FRAME

bringing the vocational theme and a bit retro style - a place to send the postcard from

FOREST

the resort complex is surrounded by a forest, which makes it feel even more hidden and peaceful

RESORT BUILDING

visual representation of the most iconic part of the resort

LOGO’S ICON CONCEPT

The logo brings the memory of one’s last or upcoming vacations in the iconic thermal resort hidden in the mountains, surrounded by the forest, thermal water springs, and the famous local breed of animal - Isard. Unusual postal framing brings the vacation vibe while colors and geometric forms show the calm and peaceful environment - perfect for the getaway. There are visual three layers of the logo that are created with colors. At the bottom we have almost black and white resort, in the middle we have green forest and the mountains with waterfall and isard are represented by blueish tones.

WORDMARK

The logo’s wordmark consists of the resort’s name and descriptive subtitle. The name’s typography brings a character and set the tone of the place, paired with the neutral but modern subtitle creating a balance and the contrast of old/iconic/well-known resort with the modern twist.

FULL LOGO

The combination of icons with wordmark creates a full logo representation. The picturesque icon paired with a charismatic wordmark represents fully the brand, setting the tone and idea of the place as a hidden in-between mountain, surrounded by nature and medicinal waters resort that one wants to get away to.

01

LOGO CONCEPT

COLOR PALETTE

The color palette is a balanced set of the primary colors which the brand has already established its presence with: a set of greens represented this time by a bit muted, less vibrant tones; its own version of black and white represented by an offset almost-black and minty alabaster tone; a warm eggshell beige color paired with warm brick color as an accent color. A big color palette leaves unlimited options for later creation, however, the color usage and contrast are shown on the next page.

WORDMARK

The logo’s wordmark consists of the resort’s name and descriptive subtitle. The name’s typography brings a character and set the tone of the place, paired with the neutral but modern subtitle creating a balance and the contrast of old/iconic/well-known resort with the modern twist.

LOGO’S COLOR VARIANTS

The logo’s icon and wordmark color may vary depending on the background it is placed on. The background's color should not be different than any from the color palette - if so, the rule of contrast should be applied. The only changeable icon part is the postage stamp. Below color variants are the only ones acceptable.

02

COLOR PALETTE

25292C

CHARLESTON GREEN

2A5446

BRUNSWICK GREEN

C97064

FUZZY WUZZY

C97064

GAINSBORO  

284A54

MIDNIGHT GREEN EAGLE GREEN

EBE4D2

EGGSHELL     

C97064

FUZZY WUZZY

25292C

CHARLESTON GREEN

2A5446

BRUNSWICK GREEN

C97064

FUZZY WUZZY

C97064

GAINSBORO  

284A54

MIDNIGHT GREEN EAGLE GREEN

EBE4D2

EGGSHELL     

C97064

FUZZY WUZZY

AGUA TERMALES CON PROPIEDADES TERAPUETICAS

El Balneario de Caldes de Boí cuenta con 37 tipos de aguas que oscilan entre los 4 ºC y los 56 ºC y que pueden ser utilizadas para una gran variedad de fines terapéuticos.

Son especialmente indicadas para reumatismos, afecciones respiratorias, afecciones dermatológicas aparato circulatorio, aparato urinario, aparato digestivo y sistema nervioso.

HEADING

Gascogne Serial Regular

Only upper-case

Letter spacing    5%

Line height         Auto

Gascogne Serial is a serif font family with a rounded, bubbly appearance that contrasts the old with the new. Gascogne is used for a watermark - bringing a great mysterious character to the brand and setting the tone for the place. It is also used for headings and titles, it is only used in upper-case letters. Gascogne adds the “Wes Anderson effect” to the Caldes resort.

Paragraph

Avenir Book & Roman

Only upper-case

Letter spacing    0%

Avenir is a geometric sans serif typeface with a very clean and modern look. It balances well with a more charismatic primary typeface and works perfectly for body texts. It is also used as a wordmark’s subtitle.

AGUA TERMALES CON PROPIEDADES TERAPUETICAS

El Balneario de Caldes de Boí cuenta con 37 tipos de aguas que oscilan entre los 4 ºC y los 56 ºC y que pueden ser utilizadas para una gran variedad de fines terapéuticos.

Son especialmente indicadas para reumatismos, afecciones respiratorias, afecciones dermatológicas aparato circulatorio, aparato urinario, aparato digestivo y sistema nervioso.

HEADING

Gascogne Serial Regular

Only upper-case

Letter spacing    5%

Line height         Auto

Gascogne Serial is a serif font family with a rounded, bubbly appearance that contrasts the old with the new. Gascogne is used for a watermark - bringing a great mysterious character to the brand and setting the tone for the place. It is also used for headings and titles, it is only used in upper-case letters. Gascogne adds the “Wes Anderson effect” to the Caldes resort.

AGUA TERMALES CON PROPIEDADES TERAPUETICAS

El Balneario de Caldes de Boí cuenta con 37 tipos de aguas que oscilan entre los 4 ºC y los 56 ºC y que pueden ser utilizadas para una gran variedad de fines terapéuticos.

Son especialmente indicadas para reumatismos, afecciones respiratorias, afecciones dermatológicas aparato circulatorio, aparato urinario, aparato digestivo y sistema nervioso.

Paragraph

Avenir Book & Roman

Only upper-case

Letter spacing    0%

Avenir is a geometric sans serif typeface with a very clean and modern look. It balances well with a more charismatic primary typeface and works perfectly for body texts. It is also used as a wordmark’s subtitle.

03

TYPOGRAPHY

04

UI REDESIGN

OLD DESIGN

The old website suffered from a dated appearance, evoking a sense of the past rather than the desired aspirational feel. Its graphics and visuals had a lack of sophistication, resembling an era long past. Typography inconsistencies added to the visual clutter, hampering readability and cohesiveness. The overall design failed to resonate with the target audience and lacked engagement, making it challenging for potential visitors to connect with the resort's offerings. These problems combined to create an unappealing user experience that hindered the website's ability to attract and retain visitors.

WATERS

The new design for the water subpage focused on waters exudes a harmonious blend of modern aesthetics and natural beauty, consistent with the overarching website theme. Drawing inspiration from the captivating panoramic view showcased on the landing page, the waters subpage seamlessly integrates geometric patterns to evoke a contemporary ambiance. These visuals reflect the resort's tranquil environment, encouraging users to immerse themselves in the experience.

HOTEL CALDES

The color palette is a balanced set of the primary colors which the brand has already established its presence with: a set of greens represented this time by a bit muted, less vibrant tones; its own version of black and white represented by an offset almost-black and minty alabaster tone; a warm eggshell beige color paired with warm brick color as an accent color. A big color palette leaves unlimited options for later creation, however, the color usage and contrast are shown on the next page.

NEW APPROACH

The new landing page welcome visitors with a panoramic view of the resort's breathtaking surroundings, evoking an instant emotional connection. Geometric patterns were subtly integrated, adding a touch of modernity while complementing the natural landscape.The color palette echoed the hues of the surroundings, reinforcing the feeling of being immersed in nature. Consistent typography guided users through the website seamlessly, enhancing the overall readability and aesthetic appeal.

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HI, THIS IS ABOUT ME / HI, THIS IS ABOUT ME / HI, THIS IS ABOUT ME / 

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CONTACT

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